Peak Performers by Tiffany Uman

March 14, 2025

Welcome to my Friday issue of Peak Performers, sharing my latest podcast episode and practical insights to help you stand out, lead with confidence, and unlock new career opportunities.

As always, a big thank you for all of your support 🙌

🌟 High-impact highlights

• 🔑 Learn 6 ways to shift from manager to leader (hint: leadership is not just about titles)
  ​
• 🔥 How to buy yourself time with multiple job offers (exact scripts to use)​
  ​
• 📅 Last call to join our Career Unlock Summit in NYC. Join 50 ambitious women for workshops, top speakers, and high-impact networking to land the roles you want, grow faster and earn more.

🎧 New podcast episode

​EP05. Why storytelling is a marketing superpower​
​
In this episode, I sit down with Leslie Goltz, award-winning brand builder, marketing strategist, and CMO of Roots Canada, former Unilever GM (Dove brand), to uncover what it really takes to create an iconic brand.

From launching new brands to revitalizing declining ones, Leslie shares the secrets behind effective storytelling, emotional connection, and leadership in marketing. Now, as she elevates a renowned Canadian brand on the global stage, she’s revealing what it takes to build a brand that truly stands the test of time.
​
​Watch now YouTube.

​
What you’ll takeaway from my episode Leslie Golts:​
​

1. The power of storytelling in branding. Why emotional storytelling drives long-term brand success and how Leslie revived declining brands.
2. Balancing creativity and strategy. How to push creative boundaries while delivering real business results.
3. Leading through influence. How to get buy-in for bold ideas and navigate internal pushback.
4. Why emotional connection builds loyalty. The psychology behind why consumers choose and stick with certain brands.
5. The rise of digital-first marketing. How consumer behavior shifts are redefining brand strategies.
6. When to take branding risks. How Leslie navigated bold campaigns and premium pricing moves that paid off.
7. Turning insights into action. How to stay ahead of trends, talk to consumers, and translate research into strategy.
8. And much more.

​
You've got this!
​
​Tiffany