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Peak Performers

How great brands are built | Leslie Goltz (CMO Roots, ex-Unilever)

Published 19 days ago • 2 min read

Peak Performers by Tiffany Uman

March 14, 2025

Welcome to my Friday issue of Peak Performers, sharing my latest podcast episode and practical insights to help you stand out, lead with confidence, and unlock new career opportunities.

As always, a big thank you for all of your support 🙌

99% don’t realize that productivity isn’t about doing more. It’s about doing what matters.
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​Here’s how my clients learn to stay ahead: they ruthlessly protect their time for high-impact work only.
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​Before next week begins, ask yourself:

→ Are you focused on impact or just checking off tasks?
→ How do you measure what actually moves the needle?​
→ What’s one shift that could make your work more meaningful?
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​Busy ≠ productive. Impact is what actually counts.

Go make it happen 🚀

🌟 High-impact highlights

🎧 New podcast episode

​EP05. Why storytelling is a marketing superpower​
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In this episode, I sit down with Leslie Goltz, award-winning brand builder, marketing strategist, and CMO of Roots Canada, former Unilever GM (Dove brand), to uncover what it really takes to create an iconic brand.

From launching new brands to revitalizing declining ones, Leslie shares the secrets behind effective storytelling, emotional connection, and leadership in marketing. Now, as she elevates a renowned Canadian brand on the global stage, she’s revealing what it takes to build a brand that truly stands the test of time.
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​Watch now YouTube.

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What you’ll takeaway from my episode Leslie Golts:​
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  1. The power of storytelling in branding. Why emotional storytelling drives long-term brand success and how Leslie revived declining brands.
  2. Balancing creativity and strategy. How to push creative boundaries while delivering real business results.
  3. Leading through influence. How to get buy-in for bold ideas and navigate internal pushback.
  4. Why emotional connection builds loyalty. The psychology behind why consumers choose and stick with certain brands.
  5. The rise of digital-first marketing. How consumer behavior shifts are redefining brand strategies.
  6. When to take branding risks. How Leslie navigated bold campaigns and premium pricing moves that paid off.
  7. Turning insights into action. How to stay ahead of trends, talk to consumers, and translate research into strategy.
  8. And much more.

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You've got this!
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​Tiffany

Tiffany Uman

Career Strategy Coach & Workplace Expert • LinkedIn Learning Instructor • Former Fortune 500 Senior Director • Forbes Coaches Council member

​Say hi 👋 on Instagram, LinkedIn or TikTok​
​Book a free 1:1 Clarity Call​

When you're ready, here's how I can help:

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1000 Rue De la Gauchetière O #2100, Montreal, Quebec, Canada H3B 4W5

Peak Performers

by Tiffany Uman

Join 27K+ high-achievers to become the top 1% in their careers. Every Monday, I teach actionable career tips to master crucial workplace and performance topics. 👋 Hi, I’m Tiffany, ex-L’Oréal Senior Director turned globally recognized career coach. Join my community of 169K followers on Instagram, 95K on Tiktok, & 870K+ learners on LinkedIn. $3M+ in client salary raises. Subscribe at the link below!

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