Peak Performers by Tiffany Uman

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How to own your wins with confidence

August 25, 2025

Thank you for joining my Peak Performers newsletter! Every Monday, we share practical tips and scripts to help you land the roles you want, thrive with confidence at work and grow faster.

How many times have you brushed off your wins, without realizing it?

These phrases may feel humble, but they diminish the impact you’ve made. If you dismiss your own contributions, others will too.

This is easily the biggest growth gap I see smart, capable women fall into that delays their promotions.

They work hard. They drive results. Everyone relies on them. And yet, they remain stuck in their role longer than needed because their impact is not clearly highlighted or recognized.

So know this. Owning your wins isn’t arrogant. It’s necessary.

It ensures your work is seen, valued, and rewarded the way you deserve. When you confidently own your wins, you also give leaders a clear reason to see you as ready for more, just like my client learned to do.

Here's how.

3 steps to own your wins with confidence

1. Keep track of your wins regularly

One of the fastest ways to build confidence in owning your accomplishments is to track them in real time. When you record your wins weekly or monthly, you stop scrambling to remember them during performance reviews or interviews, and start speaking with clarity and authority.

Pro tip: Ask yourself, "What wouldn’t have happened if I wasn’t here?" as this shift helps you separate team results from your individual impact.

Here’s how to put this into action:

→ Keep a cheer journal: Whether in a notebook, a Notes app, or an email draft, jot down your wins so you can easily speak to them and keep them top of mind.

→ Review it monthly: At the end of each month, scan your notes and look for patterns. Ask yourself which skills show up again and again in these wins? It helps you see your strengths clearly and prepares you for promotion conversations and informal career chats, especially with senior leaders.

→ Share them out loud: When asked "how’s the project going?", don’t just say "good." Try:

The more you practice putting your wins into words, the more natural it feels and the easier it becomes for others to see your value.

[Check out my free LinkedIn Learning nano-course How to Advocate for Yourself in Your Career]

2. Celebrate the "how"

When sharing your wins, don’t stop at what you achieved. Shine a light on how you did it. The "how" showcases your leadership, problem-solving, and resilience, which are exactly what leaders look for when assessing your readiness for the next step.

Use my simple What-How-Result framework sharing what you did, how you did it and the result it brought.

What: "I led the launch of X project…"
​How: "…by coordinating 4 global teams and refining the strategy for local markets…"
​Result: "…which doubled our portfolio volume and became a best practice."

Notice how the "how" reveals the skills that got you there. Without it, others may assume success was automatic or that someone else drove it. Here's how you can apply it in key career moments.

→ In a performance review:

→ In an interview:

→ In a team meeting:

By owning the how, you make your wins both visible and replicable showing you’re not just delivering results, but leading the path to get there.

[Check out my recent newsletter on how to run your performance review]

3. Be proactive in advocating for yourself

Don’t wait for someone to hand you the spotlight. Create your own moments to share your wins.
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Proactive advocacy ensures your work is visible not only to your boss, but also to key decision-makers and your wider professional network.This isn’t bragging. Rather, it’s about taking charge of your narrative so others don't assume it for you.

→ Communicate clearly: Instead of vague updates, be specific and measurable.

→ Leverage your network: Look for opportunities to share your wins with people beyond your immediate team to gain more visibility.

→ Seek endorsements: Ask for feedback while the win is fresh as these endorsements provide powerful, third-party validation of your impact.

By being intentional in sharing your wins, you expand your visibility, strengthen your personal brand, and make it far easier for others to advocate for you too.

This is exactly what we helped our client with. After a year of trying to secure her Director-level promotion on her own, she achieved this major promotion last week within just 2 months of working together.

You've got this!

PS. Want to learn my step-by-step strategies to make this your reality too? Join me live today for my free masterclass where I'm breaking it all down for you. We have amazing women joining us from Google, Amazon, P&G, Unilever, Microsoft and more and you belong there too. Join us live at 12 PM ET here!​

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This week’s mission: Use these 3 strategies to own your wins with confidence.

• Document 1 win. At the end of the week, write down 1 accomplishment you’re proud of. Use my What-How-Result structure: "I [what], by [how], which led to [result]." Keep it in a running cheer journal so you always have ready examples for reviews or interviews.​
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• Practice saying it out loud. Share that win in a conversation with a colleague or your boss. Notice how different it feels to give yourself credit versus diminishing it.
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• Create your spotlight moment. Choose 1 place to proactively share your achievement this week. That could be in an email to your manager, a team meeting update, or a short LinkedIn post. Keep it simple. For example, "Thrilled to see the campaign I led deliver a 25% lift in engagement. Excited to build on this momentum."

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